The Beginning of a Fulfilled Dream

When our Danielka, Natureal's founder, returned from America after many years, something was missing. Besides iced frappé :) it was also the cosmetic delights that we didn't have here back then.

Instead of nostalgic reminiscing, she decided to bring a little piece of America home with her. Banka, a small village near Piešťany, became the first home of Natureal.

At that time, Danielka professionalized her passion for phytotherapy and aromatherapy through study. Her love for aromatherapy was reflected in Natureal's first offering, which consisted of purely natural products, essential oils, butters, and other fragrant products for body and soul wellness.

Everything on One Single Shelf

Natureal was located on a hill under the forest. It often happened that during winter months, the courier couldn't climb the hill and the ordered goods had to be dragged up on sleds. We have more stories, but that's for another time.

Loyal Natureal fans surely know our original logo "flower-propeller", which represented the symbol of beauty and constant movement. Don't stop, keep moving! That's how we still feel.

But the beginnings were not easy at all. We included unique but unknown cosmetic brands, though Danielka was not doubtful about their quality. She tested everything on herself and her friends, and customers found Natureal without any advertising. What she didn't like, she decisively removed from the shelf.

The mentioned shelf (made by Danielka's father) became quite crowded though, and it was time to move forward.

Time for One Big Change

Perhaps it's America or Columbus' inspiration, but determined Natureal pushed forward, and Danielka set off on a new path. Quite literally! The new home of Natureal became the neighboring town of Piešťany. Danielka crossed the bridge that connects Banka with Piešťany every morning.

Beloved Piešťany

We view the spa bridge so symbolically that after ten years of Natureal's existence, we decided to use the font and typical turquoise color, which you find on the spa bridge, as our new colors and logo, which you see to this day.

New, larger spaces in Piešťany brought Natureal new contacts, especially with just emerging Slovak natural brands. We've created great partnerships with many of them, which continue to this day.

The idea of selling purely natural raw materials without chemistry has always been close to Natureal's heart. It comes from our love of nature, to which over time (along with wrinkles that nature could no longer handle :) ) was added enthusiasm for science.

Eyes on Stalks Wherever We Go